LOS ANGELES, Feb. 2, 2012 /PRNewswire via COMTEX/ — IMAX Corporation
IMAX +0.03% CA:IMX +2.07% and Lionsgate
LGF +3.97% today announced that Lionsgate’s
The
Hunger Games, the first installment of the trilogy based on Suzanne
Collins’ bestselling novels, will be digitally re-mastered into the
immersive IMAX® format and released in IMAX® digital theatres in North
America day-and-date on Friday, March 23, 2012. The film will have a
limited one week engagement in IMAX theatres.
Written and directed by Gary Ross and produced by Nina
Jacobson’s Color Force in tandem with producer Jon Kilik, The Hunger
Games: The IMAX Experience stars Academy-award® nominated actress
Jennifer Lawrence, Josh Hutcherson and Liam Hemsworth. Suzanne Collins’
best-selling novels have already developed a massive global following,
with more than 23.5 million print copies in the United States alone.
“With this news, the release of The Hunger Games has
truly become an epic event,” said Lionsgate’s Joe Drake. “The Hunger
Games and IMAX are a match made in heaven – fans love this book because
its world is so vividly imagined and seeing the film in IMAX will make
them feel as if they have landed right in the middle of the action. It
is the ideal way for fans to experience this film for the first time.”
“The Hunger Games is one of the most popular properties
in recent memory and we’re excited to offer this passionate fan base
the opportunity to experience this exciting adventure in the most
immersive way,” said Greg Foster, Chairman and President of
IMAX Filmed Entertainment. “We’re proud to kick off our relationship
with Lionsgate around this highly anticipated film that will make a
strong addition to our 2012 film slate.”
The IMAX release of The Hunger Games will be digitally
re-mastered into the image and sound quality of The IMAX Experience®
with proprietary IMAX DMR® (Digital Re-mastering) technology. The
crystal-clear images coupled with IMAX’s customized theatre geometry and
powerful digital audio create a unique environment that will make
audiences feel as if they are in the movie.
