COVERGIRL Catching Fire Movie Program at Select Retailers

Fancy! District 5 display in a Target
Photo by @SVargas97

My trip to the local CVS this evening ended up being WAY more awesome than normal. I poked around to see if they had a Catching Fire COVERGIRL display and lo and behold I found it! The display at this particular establishment was the "Transportation Look". It seems every display at participating retailers has a different district look featuring those specific products. Pretty nifty!

What caught my eye is the promotional program they have going on in select retailers. If you purchase more than $20 of COVERGIRL, you can receive MovieCash to go see Catching Fire for FREE! Such a deal! Needless to say, I bought it, took a picture of my receipt, and just a few minutes ago I received an email to claim my MovieCash. It was super easy!

Here's how it works. Go to a participating retailer which includes: Walmart, CVS, Walgreens, Rite Aid, Kroger, H-E-B, Giant Eagle, ShopRite, Harris Teeter, or Ulta. Locate their Catching Fire display and find at least $20 worth of COVERGIRL and SAVE YOUR RECEIPT.

Next you need to take a photo of your receipt (write stars/checks next to the COVERGIRL products as well as circling the date and time of purchase) and upload it to WWW.CGMOVIETICKET.COM, which walks you through the process.

Within 24 hours you will receive an email hopefully telling you your receipt was accepted along with a code to enter at CGMovieTicket.com. EMovieCash will then send you an email with a link to your gift certificate which you have 7 DAYS TO PRINT. Print out that sucker and present it at a participating theatre! According to the email, it is good for up to $14. Check out their LOCATOR to find out who accepts EMovieCash.

Any other questions? You can visit CGMovieTicket's FAQ or EMovieCash's FAQ


If you do manage to find one of these super cool displays, don't forget to grab the District Looks booklet they have sitting on the display. It offers advice on how to achieve each look!

CGMovieTicket.com

CoverGirl's Capitol Beauty Studio District Looks

CoverGirl products on shelves now!

Now that the Catching Fire CoverGirl line are in select stores now, CoverGirl has unveiled all 12 district looks on the Capitol Beauty Studio website:

CoverGirl Capitol Beauty Studio

COVERGIRL Reveals First Capitol Looks!

Are you looking forward to the new Catching Fire COVERGIRL line? They just released the first looks on their Facebook page:

The Hunger Games ‪#‎CatchingFire‬ hits theaters in November and we couldn't be more excited. Now, presenting the first two looks from our‪#‎CapitolCOVERGIRL‬ campaign.
It's COVERGIRL the way you've never seen us before. Stay tuned for more (plus brand-new products) between now and November.

What products are you hoping for? Whatever they are, we are pretty sure they will be absolutely and totally ABNOSOME*!!!

Source: Facebook


*abnormal in an awesome way

Cover Girl: Catching Fire

You can expect CoverGirl Catching Fire products to hit shelves because Lionsgate has just launched a partnership with CoverGirl. Yes, we acknowledge the irony here but for the first movie they did release a line of Hunger Games China Glaze nail polish so we are really not surprised. But don't get us wrong, we still sought out as many THG nail polishes as we could get our hands on and odds are we'll do the same with CoverGirl.

Check out the press release below:

COVERGIRL ANNOUNCES EXCLUSIVE NEW BEAUTY PARTNERSHIP WITH    LIONSGATE’S “THE HUNGER GAMES: CATCHING FIRE”

COVERGIRL creates striking new CAPITOL COLLECTION beauty campaign inspired by the film 

HUNT VALLEY, MD, May 17, 2013 -- Today, COVERGIRL announced its first-ever major movie sponsorship of Lionsgate’s highly anticipated The Hunger Games: Catching Fire, scheduled for release in North American theaters on November 22, 2013. COVERGIRL will launch a first-of-its-kind creative advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from The Hunger Games: Catching Fire, to be announced at a later date.   

Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast in the second installment of The Hunger Games franchise, The Hunger Games: Catching Fire. The trailer, which debuted last month, has been viewed over 25 million times on YouTube. The film promises to illustrate the exquisite splendor in the world of the Capitol in rich detail, and the film’s makeup department used COVERGIRL products on set to create the film’s luxurious, high couture looks. 

"With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience," said Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics. "The film inspired COVERGIRL campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion.  All of us at COVERGIRL were captivated by Suzanne Collins’ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire.”
“We are excited to announce COVERGIRL as the exclusive makeup partner for The Hunger Games: Catching Fire,” said Paula Kupfer, Lionsgate’s Vice President of Promotions and Consumer Products. “The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like COVERGIRL to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.”