Today, Lionsgate announced partnerships with Doritos, Mazda and Whole Foods Market's Whole Planet Foundation as sponsors for the release of The Hunger Games: Mockingjay Part .
Doritos and Mazda will sponsor the
Our Leader the Mockingjay app. An update is now available in order to unlock more content so update now! Don't forget your bag of specially marked Doritos.
Along with Doritos, Mazda's involvement with the OLTM app will involve scanning logos to unlock content. Further, Mazda will sponsor a hovercraft design contest on Tumblr, in which every design will also trigger donations to various charities.
As for Whole Foods Market's Whole Planet Foundation, for every purchase of Courage of One juice $1 will be given to fund microcredit (small loans given to those who typically would not qualify). In addition, like Doritos, Whole Foods will sponsor contests.
Hopefully, we'll get the app stuff going once we have an appropriate bag of Doritos, but if you have the means, we definitely encourage exploring the updated Our Leader the Mockingjay App.
The full press release is under the cut.
