Friday, December 9, 2011

Lionsgate Confirms The Hunger Games Nail Polish | Crushable

After weeks of leaked info and denials, Lionsgate is finally giving us a clear answer about its rumored collaboration on a Hunger Games nail polish: It’s a go! The studio is indeed partnering with China Glaze to release a line of polishes inspired by the dystopian movie. However, according to the press release, the colors are inspired only by the Capitol — where Katniss (Jennifer Lawrence) and Peeta (Josh Hutcherson) do interviews and win over the crowds before going into the Games themselves — and not District 12:
In keeping with the powerful themes and messages of the story, the collection of nail polish will be inspired exclusively by one of the book’s distinct settings—the Capitol of the nation of Panem. Awash in lavish fashion, food, and entertainment, Capitol citizens enjoy extreme cosmetics and body modifications, bold wigs, and outlandish costumes.
Interestingly, this change resembles the strategy that io9 suggested a week or so ago: To play off the Capitol’s insane beauty standards and market the polish as part of Katniss’ makeover that she receives in the movie. Now the question is whether the official line will have colors like Octavia’s pea-green skin dye and the scary magenta makeup worn by Elizabeth Banks as Effie, or if they’ll stick with basically the bottom row in the original leaked photo. (We’ve reached out to Lionsgate but haven’t heard back yet.)
So it sounds like Lionsgate and China Glaze (or its parent company, American International Industries) are no longer fighting. Since the lawsuit that American was bringing against Lionsgate was about the studio not acknowledging the partnership, all seems to be hunky-dory now that they’ve sent out a press release.
The collection will be available in stores on March 1, 2012, just a few weeks before the movie hits theaters.