Cover Girl: Catching Fire

You can expect CoverGirl Catching Fire products to hit shelves because Lionsgate has just launched a partnership with CoverGirl. Yes, we acknowledge the irony here but for the first movie they did release a line of Hunger Games China Glaze nail polish so we are really not surprised. But don't get us wrong, we still sought out as many THG nail polishes as we could get our hands on and odds are we'll do the same with CoverGirl.

Check out the press release below:

COVERGIRL ANNOUNCES EXCLUSIVE NEW BEAUTY PARTNERSHIP WITH    LIONSGATE’S “THE HUNGER GAMES: CATCHING FIRE”

COVERGIRL creates striking new CAPITOL COLLECTION beauty campaign inspired by the film 

HUNT VALLEY, MD, May 17, 2013 -- Today, COVERGIRL announced its first-ever major movie sponsorship of Lionsgate’s highly anticipated The Hunger Games: Catching Fire, scheduled for release in North American theaters on November 22, 2013. COVERGIRL will launch a first-of-its-kind creative advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from The Hunger Games: Catching Fire, to be announced at a later date.   

Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast in the second installment of The Hunger Games franchise, The Hunger Games: Catching Fire. The trailer, which debuted last month, has been viewed over 25 million times on YouTube. The film promises to illustrate the exquisite splendor in the world of the Capitol in rich detail, and the film’s makeup department used COVERGIRL products on set to create the film’s luxurious, high couture looks. 

"With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience," said Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics. "The film inspired COVERGIRL campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion.  All of us at COVERGIRL were captivated by Suzanne Collins’ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire.”
“We are excited to announce COVERGIRL as the exclusive makeup partner for The Hunger Games: Catching Fire,” said Paula Kupfer, Lionsgate’s Vice President of Promotions and Consumer Products. “The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like COVERGIRL to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.” 

Effie Trinket Is the Face of the Capitol Colours Collection from China Glaze.

Hey folks! We've got some nail polish news straight from The Capitol!

The Capitol announced today that Effie Trinket is the official 'face' of China Glaze by unveiling the ad campaign for the upcoming line of nail polishes CAPITOL COLOURS.

Here's the fullsize ad featuring our beloved Effie Trinket!

Check out those eyelashes! Just wondering where Effie's nails are.

Names and Colors Confirmed for the Colours from the Capitol China Glaze Line

Check out the official names and colors for the Hunger Games nail polish line with China Glaze. They are inspired by the sights and sounds of The Capitol!

They will become available March 1st, 2012.

Let us know what you guys think in the comments! I'm loving Stone Cold and Riveting.


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Lionsgate Confirms The Hunger Games Nail Polish | Crushable

After weeks of leaked info and denials, Lionsgate is finally giving us a clear answer about its rumored collaboration on a Hunger Games nail polish: It’s a go! The studio is indeed partnering with China Glaze to release a line of polishes inspired by the dystopian movie. However, according to the press release, the colors are inspired only by the Capitol — where Katniss (Jennifer Lawrence) and Peeta (Josh Hutcherson) do interviews and win over the crowds before going into the Games themselves — and not District 12:

In keeping with the powerful themes and messages of the story, the collection of nail polish will be inspired exclusively by one of the book’s distinct settings—the Capitol of the nation of Panem. Awash in lavish fashion, food, and entertainment, Capitol citizens enjoy extreme cosmetics and body modifications, bold wigs, and outlandish costumes.

Interestingly, this change resembles the strategy that io9 suggested a week or so ago: To play off the Capitol’s insane beauty standards and market the polish as part of Katniss’ makeover that she receives in the movie. Now the question is whether the official line will have colors like Octavia’s pea-green skin dye and the scary magenta makeup worn by Elizabeth Banks as Effie, or if they’ll stick with basically the bottom row in the original leaked photo. (We’ve reached out to Lionsgate but haven’t heard back yet.)

So it sounds like Lionsgate and China Glaze (or its parent company, American International Industries) are no longer fighting. Since the lawsuit that American was bringing against Lionsgate was about the studio not acknowledging the partnership, all seems to be hunky-dory now that they’ve sent out a press release.

The collection will be available in stores on March 1, 2012, just a few weeks before the movie hits theaters. 

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