Tuesday, September 29, 2015

Press Release: Samsung and Lionsgate Team Up For Exclusive Content and Experiences

Today, Lionsgate and Samsung released a press release regarding their partnership to promote The Hunger Games: Mockingjay Part 2, and it had lots of bits of information so let's break it down:

  • From October 2-4, visit select Best Buy locations to watch the final trailer and try out the Hunger Games virtual reality experience and Mockingjay app. Click here for our earlier post.
  • If you purchase the Galaxy Tab S2, you will get a digital download of the first 3 Hunger Games films through Samsung+
  • Visit www.Samsung.com/mockingjay for participating stores.
  • From October 9-11, the full 6 minute virtual reality experience will debut at an event in New York City (the details of this event seem TBA).
  • The Hunger Games Tribute Awards and Global Fan Event on October 31Click here for our earlier post for more info.
  • For the Mockingjay Part 2 premiere, Samsung will have an exclusive fan bleacher section for certain Galaxy owners and Hunger Games fans.
Are you planning your trip to Best Buy this weekend?

View the full press release under the cut!


Alliance Features Access to Exclusive Content Debuting on the Galaxy Tab S2 and Immersive Hunger Games Virtual Reality Experience with Samsung Gear VR  

SANTA MONICA, Calif. and NEW YORK, SEPTEMBER 29, 2015 – Lionsgate (NYSE: LGF), a premier next generation global content leader, and Samsung Electronics America, Inc. have teamed up once again to give fans access to exclusive content and experiences leading up to the November 20th worldwide launch of The Hunger Games: Mockingjay - Part 2, the final installment of the global blockbuster The Hunger Games franchise. Building on the alliance established for The Hunger Games: Mockingjay – Part 1, Samsung and Lionsgate will expand the world of The Hunger Games with exclusive content and state-of-the-art virtual reality technology.

From October 2-4, fans who visit the Samsung Experience Shops inside more than 1,000 Best Buy locations can view a never-before-seen final trailer on the Galaxy Tab S2, get a sneak peek at an immersiveThe Hunger Games virtual reality experience with Samsung Gear VR and check out the exclusive new Mockingjay app. Additionally, consumers who purchase the Galaxy Tab S2 will be given a digital download of the first three films in the Hunger Games franchise, redeemable via Samsung+, the premier customer service and loyalty app for Galaxy owners to get the most out of their devices. For participating Samsung Experience Shops locations, visit www.Samsung.com/mockingjay.

During October 9-11, The Hunger Games Virtual Reality Experience powered by Samsung premieres in its entirety at an event in New York City.  Fans will be taken on a 6-minute, 360-degree immersive journey through some of the defining moments of The Hunger Games film franchise using the Samsung Gear VR headset. The VR experience takes viewers through Katniss’ journey throughout the The Hunger Games series.

To celebrate The Hunger Games and its global fandom, Lionsgate and Samsung will present The Hunger Games Tribute Awards. The Tribute Awards will honor the best of the series and the internet as voted on by the fans, by recognizing inspired fan art in a variety of categories such as Best Film Parody Video and Best Fan Costume. The Tribute Awards will culminate with a global fan appreciation event at the Samsung Studio Los Angeles on October 31st, where the franchise’s most loyal fans will be acknowledged for their dedication and the cast of The Hunger Games: Mockingjay – Part 2 will reminisce on the series as it comes to an end. Fans across the world will be able to experience the event when it is available online after it concludes at Tribute.The HungerGames.movie.

“Our goal is to create new and exciting experiences for consumers,” said Joanne Lovato, vice president, Brand and Entertainment Marketing at Samsung Electronics America. “Through our continued partnership with Lionsgate, we look forward to sharing exclusive content with fans and giving them never-been-seen-before footage from the entire Hunger Games series, including the upcoming Mockingjay – Part 2.” 

“We’re thrilled to continue our partnership with a consumer technology leader and innovator like Samsung to create unique ways to engage The Hunger Games fans that extend the brand beyond the screen,” said Paula Kupfer, Senior Vice President, Global Partnerships and Promotions, Lionsgate. “The Tab S2 sneak peek and Gear VR experiences in this promotion offer unique and engaging opportunities for fans to become immersed in the world of The Hunger Games while also building excitement for the November 20th global launch.”

The Hunger Games:  Mockingjay – Part 2 will have its gala US premiere in Los Angeles. On the red carpet, Samsung will have an exclusive fan bleacher section to reward certain Galaxy owners and The Hunger Games fans with experiencing the premiere.

The blockbuster The Hunger Games franchise has already grossed more than $2.3 billion at the global box office and The Hunger Games trilogy of books has sold over 82 million copies.

Press Contacts:
Joanna Dodd Massey, jmassey@lionsgate.com | 310.255.3602

Samsung Electronics America
Britta Franson, britta.franson@pmkbnc.com | 310.402.9754

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S and America’s fastest growing home appliance brands. To discover more of the award-winning products you love with Samsung, please visit www.samsung.com.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.

About Lionsgate
Lionsgate is a premier next generation global content leader with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, digital distribution, new channel platforms, video games and international distribution and sales. Lionsgate currently has more than 30 television shows on over 20 different networks spanning its primetime production, distribution and syndication businesses, including the critically-acclaimed hit series Orange is the New Black, the multiple Emmy Award-winning drama Mad Men, the hit broadcast network series Nashville, the syndication success The Wendy Williams Show, the acclaimed drama Manhattan and the breakout series The Royals.

Its feature film business has been fueled by such successes as the blockbuster first three installments of The Hunger Games franchise, the first two installments of the Divergent franchise, The Age of Adaline, CBS/Lionsgate’s The DUFFJohn WickNow You See Me, Roadside Attractions' Love & Mercy and Mr. Holmes,Lionsgate/Codeblack Films’ Addicted and Pantelion Films' Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.

Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world. www.lionsgate.com