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| The Fansite filter in Hunger Games Explorer |
Now that you've enjoyed the trailer, what EXACTLY is #HungerGamesExplorer?
Check out the press release to read all about it and it's function in The Hunger Games franchise:
LIONSGATE AND INTERNET EXPLORER ANNOUNCE
MULTIFACETED PARTNERSHIP FOR THE RELEASE OF
THE HUNGER GAMES: CATCHING FIRE
Today the Companies Released The Hunger Games Explorer, the Groundbreaking
Digital Home for The Hunger Games Fans
Los Angeles (April 15, 2013) – Kicking off a multifaceted partnership between
two global leaders in the areas of entertainment and technology, Lionsgate (NYSE:
LGF) and Internet Explorer announced the debut of The Hunger Games Explorer
(www.thehungergamesexplorer.com), the groundbreaking, definitive online destination for fans
to find all of The Hunger Games content they’re looking for. Ahead of the highly anticipated
Nov. 22 release of The Hunger Games: Catching Fire, and tied to the global premiere of the
film’s teaser trailer online and at the MTV Movie Awards, The Hunger Games Explorer is
the go-to site for a rich, interactive experience that lets users explore the world of The Hunger
Games.
This dedicated digital home for The Hunger Games fans will let them track every development
in the franchise, including fan blogs, talent tweets, exclusive images and videos. The site will
serve as a social aggregator, allowing both official and fan-generated content to be pulled from
multiple social media platforms. Users will be able to search, filter and share content directly
from the site, providing an incredible experience for utility and discovery. Built with Internet
Explorer 10, The Hunger Games Explorer takes full advantage of multi-touch technology,
letting visitors swipe and scroll through content with the flick of a finger. Another feature called
“sparking” lets fans “like” objects while driving discussion around each bit of news or fan-
created content.
“We have the best fans in the world, and starting tonight they have a home on the web where
they can be a part of The Hunger Games experience and contribute to the excitement for The
Hunger Games: Catching Fire,” said Danielle De Palma, senior vice president digital marketing,
Lionsgate. “The Hunger Games Explorer is not only a place for fans to spark the conversation
around The Hunger Games: Catching Fire, but also a destination where we can continue to
provide fans with new content, experiences and unprecedented behind-the-scenes access.”
”With The Hunger Games Explorer, we wanted to change the game for how a movie can
be extended to the web, providing an intensely immersive experience for fans,” said Roger
Capriotti, director, Internet Explorer marketing. “The Hunger Games Explorer continues IE’s
work to bring innovative experiences to the web, showcasing what’s possible with amazing
content and a modern browser like IE that is fast, fluid and perfect for touch.”
Visit Hunger Games Explorer
